Infopreneur websites overlap a bit with business and eCommerce websites, but they represent a unique type of online business. Infopreneurs create and sell information products. That could be in the form of courses, tutorials, videos or ebooks.
Whatever form it takes, infopreneurs need their website to do the hard work of building up a knowledge brand – convincing visitors that they know enough to make their educational products worth buying – and the work of selling those products.
To sell information products securely, they’ll need some of the same tools of an eCommerce website, including an SSL certificate and a merchant account. Those with a lot of knowledge products should also invest in eCommerce software to make it easier for visitors to select and purchase the ones they’re interested in.
Infopreneurs normally create a mix of valuable free content and premium content they charge for. The infopreneur’s website serves as the central location for both things – the free content which serves as a marketing tool to get people onto the site, and the paid products that account for their profits. Building a good website is therefore crucial for this type of business model.